Puxero is a digital food festival aimed at connecting traditional cuisine with younger audiences.

We developed the event's identity and communication, emphasizing values of authenticity and innovation.

On the visual side, I was responsible for the brand system, visual unification, and animation.

This project was carried out in collaboration with illustrator Ángel Arce and designer Alejandro Díaz.

Visual identity, art direction,

and motion graphics

PUXERO